Aquarius Infotech
Engineering · Cloud · Performance Marketing
Aquarius Infotech helps businesses design, deploy and scale mobile applications, backend systems and measurable digital advertising programmes through engineering-led execution.
Delivery model
calls
emits events
informs
reviewed as
Measurement is defined before spend, not reconstructed after it.
Native applications in Kotlin and Java, released and maintained through Google Play Console.
Google Ads campaign management, app acquisition and conversion-led optimisation for client accounts.
Containerised services, API gateways, caching and Linux servers tuned for real workloads.
GA4, Firebase and BigQuery pipelines that make product and campaign decisions verifiable.
What we do
Most of our work sits where software and advertising meet: an application that has to run reliably, a backend that has to report honestly, and campaigns that have to be judged on measured outcomes rather than impressions.
Structured Google Ads management, app acquisition, analytics, conversion measurement and performance optimisation for businesses that require transparent agency execution.
Native Android applications engineered around performance, reliability, maintainability and scalable backend integrations.
Containerised services, API infrastructure, caching, server optimisation and production systems designed for dependable application workloads.
Technology ecosystem
These are the platforms and tools our engagements are actually delivered on. Third-party product names are used to describe technologies we work with, not to imply any partnership or endorsement.
Google, Google Ads, Google Play, Android, Firebase, AdMob and BigQuery are trademarks of Google LLC. Other product names belong to their respective owners.
How we work
The same sequence applies whether an engagement is a mobile build, a backend migration or an advertising programme. It exists so that what was agreed, what was built and what was reported can be compared against each other.
We document the commercial objective, the technical constraints and the definition of a successful outcome before any build or campaign begins.
Application architecture, data model, API surface, tracking plan and advertising account structure are specified in writing and agreed with the client.
Engineering and campaign build run against the agreed specification: application code, backend services, tracking implementation and account configuration.
Events, conversions and attribution are validated in GA4, Firebase and the advertising platform before budgets are scaled beyond a test level.
Performance is reviewed on an agreed cadence. Changes are recorded, and reporting keeps platform media cost separate from agency service fees.
We do not guarantee platform outcomes
Advertising performance, app store review decisions and platform policy enforcement are controlled by the platforms themselves. We prepare work with the applicable platform requirements in mind and report results as measured — we do not promise approvals, rankings, return on ad spend or reinstatements.
Agency model
Aquarius Infotech works with businesses as an independent technology and advertising service provider. Client businesses retain ownership of their products, applications, websites and advertiser identities. Where we manage Google Ads, access, billing and campaign responsibilities are structured according to the agreed agency relationship and applicable platform requirements.
01
The business being promoted is the advertiser. Its products, website, application, trademarks and business registration remain its own. Agency access does not transfer any of that to us.
02
We receive authorised access — directly or through a Google Ads Manager Account — to run campaigns, configure measurement and report on performance under a written engagement.
03
Depending on account eligibility and the commercial arrangement, media charges may be billed to the client directly or through an approved agency billing arrangement. Payer identity is recorded separately from advertiser identity.
Selected work
Selected work is shared subject to client confidentiality and publication permissions. Where a client has not authorised publication, we describe the discipline and the technical approach rather than naming the account.
Native Android products: application architecture, offline-capable data layers, background and foreground services, push messaging, in-app advertising integration and Play Console release management.
Containerised REST services behind reverse proxies and API gateways, with authentication, caching, rate limiting, database tuning and deployment on Linux servers we administer.
Event schemas and ingestion pipelines connecting applications to GA4, Firebase and BigQuery, so that campaign, product and monetisation reporting draw on the same definitions.
Google Ads account structures for app acquisition and search demand, conversion and value tracking, audience and creative testing, and reporting against agreed objectives.
Client confidentiality
We do not publish client names, screenshots, account identifiers or performance data without written permission. Where a prospective client needs evidence of relevant experience, we provide references and technical detail under a mutual confidentiality agreement rather than posting figures publicly. See the portfolio or case studies for what is currently published.
Why Aquarius Infotech
Six reasons businesses may choose to keep the app, backend and campaign work with one team.
We write the application and the backend that the advertising depends on. When a conversion is not recorded, we can look at the code path rather than filing a ticket with someone who can.
App, infrastructure, tracking and campaigns are handled under a single engagement. There is no gap between the party that instruments an event and the party that optimises against it.
Conversion definitions, event schemas and attribution assumptions are written down before spend increases, so reported performance can be traced back to a documented definition.
Platform media cost, agency service fees, development charges and third-party infrastructure costs are stated separately. Money paid to an advertising platform is never presented as an agency fee.
Play Console requirements, Google Ads policies and advertiser verification obligations are treated as design constraints from the start of an engagement rather than as problems to resolve after a rejection.
Aquarius Infotech is a proprietorship led by its founder, Gopal Savaliya. Clients speak to the people implementing the work, not to an account layer placed in front of it.
Common questions
Aquarius Infotech is a technology and performance marketing business operating across three areas: native Android application engineering, cloud and API backend engineering, and Google Ads management with the analytics that supports it. Many engagements combine all three, because the advertising is measured against events that our own application and backend code produce.
Our principal place of business is 3rd Floor, Office No. 309, Cyber City, VIP Circle, Mota Varachha, Utran, Surat, Gujarat 394105, India. It is our only location; we do not operate a branch office elsewhere. Aquarius Infotech is the trade name of a proprietorship operated under the legal name Gopal Mansukhbhai Savaliya, founded and led by Gopal Savaliya, Founder & Managing Director, and holds GSTIN 24JLLPS6684H1Z8.
No. Client advertising accounts are managed under documented authorisation. Management access does not represent ownership of the client's business, products, websites, applications, trademarks or advertiser identity. The client remains the advertiser and retains its own assets throughout and after the engagement.
The full model is described on our agency–client relationship page.
No. Aquarius Infotech is an independent service provider. We are not Google LLC, we are not owned by Google, and we do not act as Google's representative. References to Google Ads, Android, Firebase, AdMob, Google Play and BigQuery describe third-party platforms and technologies we work with. Those marks belong to Google LLC and their use here does not imply endorsement or affiliation.
No. Advertising performance depends on market conditions, competition, budget, creative and the underlying product. Application review outcomes and advertising policy decisions are made by the platforms. We help clients prepare applications, releases and campaigns with the applicable platform requirements in mind, and we report measured results — we do not guarantee approvals, placements, return on ad spend, install volumes or account reinstatement.
With a scoping conversation covering the objective, the existing systems, the data available and the commercial constraints. That produces a written scope: deliverables, timelines, the measurement definition and the fee structure, including which costs are agency fees and which are platform or third-party charges. Work begins once that scope and the required access authorisations are agreed.
You can start that conversation at our contact page or by writing to contact@aquariusinfotech.com.
Start a conversation
Send a short description of the project — an application, a backend, an advertising programme or a combination — and we will respond with scope questions and an outline of how we would approach it.