Google Ads agency transparency & compliance

Independent agency status

Aquarius Infotech is an independent technology and digital advertising service provider, led by Gopal Savaliya, Founder & Managing Director.

Aquarius Infotech is the trade name of a proprietorship operated under the legal name GOPAL MANSUKHBHAI SAVALIYA. It is not a private limited company, an LLP, a partnership or a separately incorporated entity. Its GSTIN is 24JLLPS6684H1Z8 and its principal place of business is 3rd Floor, Office No. 309, Cyber City, VIP Circle, Mota Varachha, Utran, Surat, Gujarat 394105, India.

This is the identity of the agency. It is stated here so that our own registration is unambiguous, and it is entirely separate from the identity of any client business we advertise for. The appearance of the proprietor's legal name as a billing party or payer does not make that person the advertiser of an independent client's business.

Aquarius Infotech is not Google LLC, is not owned by Google, and does not act as Google's representative or authorised agent. We do not describe ourselves as a Google Partner, a Google-certified agency or a Google third-party partner, and we will not use any such designation unless it is separately and verifiably held.

References on this website to Google Ads, Google Analytics, Google Play, Android, Firebase, AdMob and BigQuery describe third-party platforms and technologies we work with. Their use does not imply endorsement, affiliation or authorisation.

Honest representation

We do not intentionally misrepresent:

• advertiser identity;
• payer identity;
• business ownership;
• website ownership;
• app ownership;
• client relationships;
• campaign purpose.

Where a platform asks a question, our position is that it is asked for a reason and is answered on its own terms. If the truthful answer to a question would create a difficulty, the difficulty belongs to the underlying arrangement and is addressed there rather than in how the question is answered.

Client authorisation

Google Ads services are performed only where an advertiser has authorised Aquarius Infotech to perform agreed services. Authorisation is documented in a written engagement before access is granted.

Access is requested through the platform's own linking or invitation mechanism, at the permission level the agreed scope requires. We do not request account credentials and we do not operate a client account by sharing a login.

The full authorisation and management chain is set out on the agency–client relationship page.

Advertiser identity

The advertiser is the business being promoted. Aquarius Infotech does not intentionally substitute its identity for the advertiser's where Google requires identification of the actual business being promoted.

Where Google requires Advertiser Verification, the advertiser is expected to provide truthful information corresponding to the actual advertiser and business being promoted. We may assist clients with the process but do not fabricate, substitute or misrepresent advertiser identities. See advertiser verification assistance for the detailed position.

Agency identity

Where we manage an account, we are the agency. That is a service relationship created by a written engagement and expressed through the account access the client grants, directly or through a Google Ads Manager Account.

Agency management is a permission, not a property right. Management access does not represent ownership of the client's business, products, websites, applications, trademarks or advertiser identity, and no engagement is structured to imply otherwise.

Payer identity

The payer is whoever is contractually responsible for settling the platform's charge for advertising inventory. Depending on the account's eligibility with Google and on the commercial arrangement agreed with the client, that may be the client directly, or Aquarius Infotech where an approved agency billing arrangement applies to that account.

Where Aquarius Infotech is the payer, that payer relationship may be disclosed separately from advertiser identity through the applicable Google Ads billing and advertiser verification workflows. It is disclosed as what it is, and it is never used to replace or obscure the identity of the advertiser.

Because Aquarius Infotech is a proprietorship, a billing profile or payment instrument may carry the proprietor's legal name, GOPAL MANSUKHBHAI SAVALIYA, rather than the trade name. That is the same business under its legal identity. It does not make the proprietor the underlying advertiser, and it does not transfer any interest in the client's business.

Advertiser identity, agency identity and payer identity are separate concepts. They are sometimes held by the same party and legitimately sometimes not.

Advertising cost transparency

Commercial documentation identifies the following separately:

• Platform advertising cost — money spent on advertising inventory, payable to the advertising platform.
• Agency service fee — the charge for management, technical implementation, analytics and reporting.
• Applicable taxes — shown as separate line items in accordance with applicable law.
• Third-party services — cloud, hosting, domains, API vendors, analytics vendors and app platform charges.

Money paid to an advertising platform is never presented as a fee for our services, and our service fee is never presented as a platform charge. Full detail is in the billing policy.

Access transparency

Where practicable and permitted by account structure, clients should have appropriate visibility into their advertising activity, reports and commercial arrangements.

Our preference is that a client holds or can be granted its own access to the Google Ads account and the analytics properties, so that reporting can be verified against the source rather than taken on trust. Access arrangements are agreed at the start of an engagement, reviewed when scope changes, and returned or removed at the client's direction when an engagement ends.

Client rights & Google third-party disclosure

Google sets its own requirements for businesses that advertise through a third party, and publishes its own guidance for advertisers who engage one. These are the points where those requirements meet how we work.

• Separate advertiser accounts — where Google's third-party account-setup requirements call for it, each end-advertiser is managed in its own Google Ads account: one end-advertiser, one client account for that engagement. The purpose is to keep distinct advertisers distinct. It is not a route to replacement accounts — where an account is subject to an enforcement action, the response is the appeal process described under no guarantee of platform outcomes, not another account.
• Google Ads Customer ID — clients may request the Google Ads Customer ID associated with the account managed for their advertising engagement. We provide it through the channel agreed for the engagement. A Customer ID identifies a client's own account, so it is not published on this website and is not disclosed to anyone outside that engagement.
• Management fee transparency — where Aquarius Infotech charges an agency management fee separate from advertising media spend, that distinction is disclosed through the applicable commercial agreement and/or invoice. The billing policy sets out how the two are kept apart on a document.

Google's guidance for advertisers working with a third party is worth reading in Google's own words rather than in someone else's summary: Google Advertiser Guide: Working with Third Parties. Pointing to it is exactly that — a pointer to Google's current text, not a claim of any relationship with Google. See trademarks and independence.

Policy compliance expectations

Campaigns managed by Aquarius Infotech are expected to comply with:

• Google Ads policies;
• destination requirements;
• applicable local laws;
• platform policies;
• misrepresentation rules;
• unacceptable business practice policies;
• rules concerning circumventing systems.

Where a campaign, destination or business practice would not meet those requirements, the correct response is to change it. We do not take on work whose delivery depends on a policy not being applied.

No guarantee of platform outcomes

Enforcement, review and verification decisions belong to the platform. Aquarius Infotech cannot override, reverse, shorten or bypass them, and does not claim to.

Specifically, we do not offer or imply:

• guaranteed Google Ads approval;
• guaranteed account reinstatement;
• guaranteed return on ad spend, cost per install or install volume;
• guaranteed Google Play approval or ranking;
• any capability to bypass platform policies;
• advertising that is exempt from policy enforcement.

Where a client's account is affected by an enforcement action, we can help assemble an accurate account of how the account is operated and submit an appeal through the channels the platform provides. The outcome remains the platform's to determine.

Client questions, complaints and billing disputes

Clients can raise any of the following by writing to contact@aquariusinfotech.com with the category named in the subject line:

• campaign concern;
• account access;
• advertising cost;
• agency invoice;
• advertiser verification;
• policy issue;
• technical integration.

We acknowledge and investigate each category. We do not publish a guaranteed response time, because we will not commit to one we have not measured. Where a dispute concerns a charge, the process set out in the billing policy applies.

Trademarks and independence

Google, Google Ads, Google Play, Android, Firebase, AdMob and related marks are trademarks of Google LLC. Aquarius Infotech is an independent service provider and is not Google LLC. References to third-party platforms are used solely to describe technologies and services with which we work.

Third-party platform names and trademarks referenced on this website remain the property of their respective owners. Use of those names does not imply endorsement or affiliation unless expressly stated.