Performance marketing
Google Ads account structure, app and search acquisition, conversion measurement, bidding strategy and reporting that separates platform media cost from agency service fees.
Company
About Aquarius Infotech
Aquarius Infotech is a Surat-based technology and performance marketing business providing mobile application development, backend infrastructure engineering and digital advertising management.
We operate as an independent service provider. The businesses we work with own their products, applications, websites and advertiser identities; our role is defined by a written engagement and by the access those businesses choose to grant.
Company overview
A small engineering business that also buys media
Most agencies buy media and hand the measurement problem to someone else. Most development shops write software and stop at the release. Aquarius Infotech was set up to hold both, because the questions that decide whether an advertising programme works — is the conversion firing, is the event value correct, is the backend reporting what the campaign is optimising toward — are engineering questions.
The result is a narrow practice rather than a broad one. We work in Android, in backend and API infrastructure, and in Google Ads. We do not present ourselves as a full-service agency, and we say so before an engagement rather than after.
- Business name
- Aquarius Infotech
- Business type
- Proprietorship — trading as Aquarius Infotech under the legal name Gopal Mansukhbhai Savaliya
- Founder
- Gopal Savaliya — Founder & Managing Director
- Principal place of business
- 3rd Floor, Office No. 309, Cyber City, VIP Circle, Mota Varachha, Utran, Surat, Gujarat 394105, India
- Disciplines
- Mobile application engineering · Cloud, backend and API engineering · Google Ads management and advertising analytics
- Status
- Independent technology and digital advertising service provider. Not affiliated with, endorsed by or acting as a representative of any advertising or app platform.
- Contact
- contact@aquariusinfotech.com
Operating model
Engineering-led, which changes what happens when something breaks
An engineering-led model is not a slogan about quality. It describes where the boundary of responsibility sits when a number looks wrong.
01
Definitions come before delivery
What counts as a conversion, what an event value represents and which system is authoritative are written down before code is shipped or budget is scaled. Reports later refer back to that document rather than to memory.
02
One team owns the chain
The application emits the event, the backend stores it, the analytics property receives it and the campaign optimises toward it. When any link fails we can open the relevant code rather than escalate across vendors.
03
Platform rules are constraints, not surprises
Play Console requirements, Google Ads policies and advertiser verification obligations are treated as design constraints from the start of an engagement rather than as problems to resolve after a rejection.
04
Costs are separated at the source
Platform media cost, agency service fees, development charges and third-party infrastructure costs are recorded as different things from the beginning, so an invoice never has to be reverse-engineered.
05
Changes are recorded
Campaign restructures, bidding changes, tracking edits and releases are logged with the reason for the change, so a shift in performance can be tied to something that was actually done.
06
Scope is refused when it should be
If an objective cannot be measured reliably, or an activity would breach platform policy or applicable law, we say so before the engagement rather than accepting the work and managing the consequences later.
What we do
Three disciplines
Each can be engaged independently. Combined, they remove the handover points where measurement usually breaks.
Mobile engineering
Native Android applications in Kotlin and Java: architecture, data layers, background work, integrations, instrumentation, release engineering and ongoing maintenance.
Cloud & API engineering
Containerised services and REST APIs behind gateways and reverse proxies, with authentication, caching, rate limiting, database tuning, monitoring and Linux server administration.
Registration
Business identity
Aquarius Infotech is the trade name of a proprietorship operated under the legal name Gopal Mansukhbhai Savaliya. It is not a private limited company, an LLP, a partnership or a separately incorporated entity, and we do not describe it as one.
- Trade name
- Aquarius Infotech
- Legal name
- Gopal Mansukhbhai Savaliya
- Constitution
- Proprietorship
- GSTIN
24JLLPS6684H1Z8- GST registration type
- Regular · registered with effect from 29 December 2021
- Principal place of business
- 3rd Floor, Office No. 309, Cyber City, VIP Circle, Mota Varachha, Utran, Surat, Gujarat 394105, India
In ordinary business contexts we are Aquarius Infotech. The proprietor's legal name is used where a legal, tax, billing or payer identity is required — on invoices, on billing profiles and in formal disclosures. They are the same business, not two parties.
Accountability
Who is responsible
Gopal Savaliya
Founder & Managing Director
Aquarius Infotech is a proprietorship, which means responsibility is not distributed across a management structure. Gopal Savaliya is accountable for the engagements the business accepts, the commercial terms it agrees, the access it holds on behalf of clients and the platform obligations that follow from that access.
The practical effect for a client is a short chain of responsibility. Scoping, technical decisions, campaign decisions and commercial questions are handled by the people doing the work, and escalation does not require moving between departments.
Where a legal or billing identity is required — for example on an invoice or an agency billing profile — the identity used is the one legally applicable to the proprietorship: Gopal Mansukhbhai Savaliya, trading as Aquarius Infotech. In all customer-facing contexts the business is Aquarius Infotech. These are the same business under two names, not two parties.
Operating principles
What we hold ourselves to
These are internal standards, not certifications granted by any platform or body. They exist so that a client, a prospective client or a platform reviewer can predict how we will behave in a situation none of us has met yet.
We will
- Describe our role, our access and our fees accurately in writing before work begins
- Represent advertiser identity, payer identity and business ownership as they actually are
- Keep platform media cost separate from our service fees in every commercial document
- Give clients visibility of their own advertising activity and data where the account structure permits it
- State the limits of a measurement rather than presenting an estimate as a fact
- Return or remove access at the client's direction when an engagement ends
We will not
- Guarantee advertising performance, platform approval, app store review outcomes or account reinstatement
- Claim affiliation with, endorsement by or authorisation from Google or any other platform
- Create, alter or substitute documents or identities in a verification process
- Advertise a business the client is not entitled to represent
- Publish client names, screenshots, account identifiers or performance data without written permission
- Present money paid to an advertising platform as a fee for our services
Client collaboration
How an engagement actually runs
The same sequence applies whether the work is a build, a migration or an advertising programme.
01
Scoping conversation
The objective, the systems that already exist, the data available and the commercial constraints. If something is unmeasurable or out of scope, this is where we say so.
02
Written scope
Deliverables, timelines, the measurement definition, the access required, and a fee structure that separates our charges from platform and third-party costs.
03
Access & authorisation
The client grants the account, repository or server access the scope requires — no more than that — and the authorisation is documented.
04
Delivery
Implementation against the agreed specification, with instrumentation validated before budgets are scaled or a release is promoted.
05
Review & handover
Reporting on an agreed cadence, a record of changes made, and at the end of an engagement a clean return or removal of access.
Transparency is structural, not a policy statement
The distinction between advertiser, agency and payer, the treatment of client-owned assets, and the separation of media cost from service fees are documented in full on our transparency pages: agency–client relationship, Google Ads agency transparency, advertiser verification assistance and billing policy.
Technology capability
What we build with
Platforms and tools our engagements are actually delivered on. Third-party product names describe technologies we work with and imply no partnership or endorsement.
Mobile
Kotlin
Java
Android SDK
Jetpack
Room
WorkManager
Firebase
Google Play Console
Backend
Node.js
Python
PHP
REST APIs
Docker
Linux
API authentication
Rate limiting
Infrastructure
OpenLiteSpeed
LiteSpeed Cache
CyberPanel
Reverse proxy
Caching
Monitoring
Database tuning
Advertising & analytics
Google Ads
Google Analytics 4
Firebase Analytics
BigQuery
AdMob
TradPlus
TopOn
Location
Where we operate
Principal place of business
3rd Floor, Office No. 309, Cyber CityVIP Circle, Mota Varachha, Utran
Surat, Gujarat 394105
India
This is our only location. Engagements, engineering and account management are all run from Surat; we do not operate a branch office elsewhere.
Questions
About the company
What kind of business is Aquarius Infotech?
Aquarius Infotech is the trade name of a proprietorship operated under the legal name Gopal Mansukhbhai Savaliya, founded and led by Gopal Savaliya, Founder & Managing Director. It holds GSTIN 24JLLPS6684H1Z8. It provides Android application engineering, cloud and backend API engineering, and Google Ads management with the analytics that supports it. It operates from a single location in Surat, Gujarat, India, and does not maintain a branch office elsewhere.
Who is accountable for the work?
Gopal Savaliya, Founder & Managing Director, is the accountable person for engagements, commercial arrangements and platform responsibilities. Clients deal with the people implementing the work rather than an account layer placed in front of it.
Is Aquarius Infotech connected to Google in any way?
No. Aquarius Infotech is an independent technology and digital advertising service provider. It is not Google LLC, is not owned by Google, and does not act as Google's representative or authorised agent. Google Ads, Android, Firebase, AdMob, Google Play and BigQuery are third-party platforms we work with, and their marks belong to Google LLC.
Do you take on advertising work without the engineering work?
Yes. Google Ads management, mobile engineering and cloud engineering can each be engaged on their own. They are combined often because measurement is easier to guarantee when the same team writes the events and optimises against them, but that is a preference rather than a requirement.
Start a conversation
Work with the team that builds it
Tell us about the product, the infrastructure or the advertising programme. We will respond with scoping questions and an outline of how we would approach it.
- Telephone
- +91 87800 2787
- Principal place of business
- 3rd Floor, Office No. 309, Cyber City
VIP Circle, Mota Varachha, Utran
Surat, Gujarat 394105, India - Accountable person
- Gopal Savaliya — Founder & Managing Director