Billing policy

Purpose

This policy explains how Aquarius Infotech charges for its work, how charges raised by third parties are handled, and how the two are kept apart. It exists so that a client can read an invoice and know, without asking, which money went to an advertising platform, which paid for our services, and which covered infrastructure or vendor costs.

It applies to advertising engagements, software development engagements and infrastructure engagements alike, and it is intended to be read alongside the individual engagement document, which governs where the two differ.

Scope

This policy covers charges arising from services provided by Aquarius Infotech, the trade name of a proprietorship operated under the legal name GOPAL MANSUKHBHAI SAVALIYA, GSTIN 24JLLPS6684H1Z8, with its principal place of business at 3rd Floor, Office No. 309, Cyber City, VIP Circle, Mota Varachha, Utran, Surat, Gujarat 394105, India.

It does not govern the terms on which any third-party platform charges for its own products. Advertising platforms, cloud providers, domain registrars, app stores and analytics vendors set and apply their own terms, and their charges are subject to those terms rather than to this policy.

Where the engagement document and this policy differ, the engagement document takes precedence for that engagement.

Advertising media spend

Advertising media spend is money used to purchase advertising inventory from an advertising platform. It is paid to the platform, not to Aquarius Infotech, and it is not a fee for our services.

Media spend is determined by the budgets and bidding strategies agreed with the client and by the platform's own auction and billing mechanics. It varies with delivery, and the platform's record of it is authoritative.

Whether media spend is charged directly to the client or processed through an approved agency billing arrangement depends on the account's eligibility with Google and on the commercial arrangement agreed. Both routes are described in sections 07 and 08.

Agency service fees

Agency service fees are charged by Aquarius Infotech for work performed. Depending on the engagement, this may include:

• account management;
• campaign strategy and structure;
• analytics and measurement implementation;
• consulting and advisory work;
• creative or technical production agreed in scope;
• reporting;
• ongoing optimisation.

The basis of the fee — fixed, periodic, milestone-based or otherwise — is set in the engagement document before work begins. Whatever the basis, the fee is shown on its own line and is never bundled into a figure presented as platform cost.

Development charges

Software development work — mobile application engineering, backend and API engineering, and related technical delivery — is charged separately from advertising services.

Development charges follow the deliverables, milestones or periodic basis agreed in the engagement document. Where an engagement covers both development and advertising, the two are itemised separately even when they are invoiced together.

Infrastructure and third-party costs

Some engagements require services supplied by third parties. Where those are incurred for a client, they are identified as third-party costs and are not presented as agency fees. They may include charges from:

• advertising platforms;
• cloud and hosting providers;
• API vendors;
• analytics vendors;
• domain registrars;
• app platforms;
• other infrastructure providers.

Wherever practical, our preference is that a client contracts and pays these vendors directly, so that the account and its data stay with the client. Where a cost is incurred through us instead, it is passed through and identified as a third-party cost.

Direct client billing

Under direct client billing, the client's own payment method or billing profile is attached to the Google Ads account. Google charges the client directly for advertising inventory.

In this arrangement:

• the client is the payer of record;
• media cost never passes through Aquarius Infotech;
• our invoice covers agency service fees, and any development or third-party costs in scope, only.

This is a common arrangement and, where a client has no reason to prefer otherwise, a straightforward one.

Approved agency billing

For eligible accounts, and where the client agreement provides for it, media charges may be processed through an approved agency billing profile associated with Aquarius Infotech and reconciled to the client afterwards.

This arrangement applies only where it has been approved by the platform and agreed with the client. It is not the default, and it does not apply to every client or every account.

Where it does apply:

• Aquarius Infotech is the payer of record for media charges on that account;
• media cost is passed through to the client and shown separately from the agency service fee;
• the advertiser remains the client business being promoted.

Monthly Invoicing arrangements

Aquarius Infotech may manage eligible client Google Ads accounts through an agency Manager Account. Depending on account eligibility and the commercial arrangement, Google Ads media charges may be processed through an approved Monthly Invoicing billing profile associated with Aquarius Infotech or its legally registered proprietor.

Where Aquarius Infotech acts as the payer for a client's Google Ads account, this payer relationship is disclosed through the applicable Google Ads billing and advertiser verification workflows. The underlying advertiser continues to be identified according to the business actually being promoted.

Agency billing does not change the ownership of the advertiser's business, application, website, trademark, product or service.

Not every account uses Monthly Invoicing. Eligibility is determined by Google rather than by us, and an arrangement that applies to one account does not automatically apply to another.

Aquarius Infotech is the trade name of a proprietorship operated under the legal name GOPAL MANSUKHBHAI SAVALIYA. Depending on the applicable invoice, agreement, payment profile or approved advertising billing arrangement, formal billing records may reference the proprietor's legal name, the Aquarius Infotech trade name, or both.

The appearance of the proprietor's legal name as payer or billing party does not change the advertiser identity of an independent client business being promoted.

Payer identity

The payer is whoever is contractually responsible for settling the platform's charge for advertising inventory. The advertiser is the business being promoted. These are separate fields with separate answers, and where they are held by different parties, both are disclosed through the applicable Google Ads billing and advertiser verification workflows.

Where Aquarius Infotech pays advertising charges under an applicable approved billing arrangement, payment does not transfer ownership of the advertiser's business, application, website, trademark, products or services.

Payment by Aquarius Infotech for advertising charges, where applicable, does not mean Aquarius Infotech owns the advertiser's business. The relationship between advertiser, agency and payer is set out in full on the agency–client relationship page.

Client reconciliation

Where media cost has been settled by Aquarius Infotech under an approved agency billing arrangement, it is reconciled to the client for the agreed period.

Reconciliation identifies the platform cost for the period, the campaigns and dates it relates to, and the agency service fee applicable to the same period as a separate figure. A client should be able to trace a media charge back to the campaigns that generated it.

Where the client holds its own access to the advertising account, the platform's own reporting can be used to verify the reconciliation independently. Where practicable, that access is arranged.

Invoices

Invoices identify each category of charge separately. Depending on the engagement, an invoice may contain any combination of:

• advertising media cost, where settled by us under an approved arrangement;
• agency service fees;
• development charges;
• third-party and infrastructure costs;
• applicable taxes.

Invoice frequency, currency and payment terms are set in the engagement document. Where an invoice is unclear, the reconciliation supporting it is available on request before payment rather than after it.

Taxes

Applicable taxes are charged in accordance with the law applying to the transaction and are shown as separate line items on the invoice.

Taxes and charges levied by a third-party platform on its own services are governed by that platform's terms and its own invoicing, not by this policy.

Clients are responsible for their own tax position, including any withholding, registration or reporting obligation that applies to them.

Credits

Where a credit is issued — for example following an agreed correction to an invoice, a duplicate payment, or a platform credit passed through to the client — it is applied against the account it relates to and identified on the next invoice.

Credits issued by an advertising platform are subject to that platform's terms. Where such a credit is received in relation to a client's account and Aquarius Infotech has settled the underlying media charge, the credit is passed through to that client.

Refund handling

Refund treatment differs by category of charge, because the categories are not the same kind of thing.

Advertising media spend

Advertising spend already consumed by an advertising platform has purchased inventory that has been delivered. It generally cannot be treated as an unused agency fee and cannot be refunded by us. Any refund of media cost is a matter for the platform under its own terms.

Agency service fees

Fees for work already performed are generally not refundable. Where fees have been paid in advance for a period or a deliverable that has not been started, the treatment is as set out in the engagement document.

Development charges

Charges for completed and accepted milestones are generally not refundable. Retainers or advances against work not yet begun are treated as set out in the engagement document.

Third-party costs

Costs paid to a third-party vendor are subject to that vendor's refund terms. Where we recover an amount from a vendor on a client's behalf, it is passed through.

Duplicate or erroneous payments

Duplicate or clearly erroneous payments are returned or credited once identified and confirmed.

Nothing in this section creates an entitlement beyond what the engagement document and applicable law provide.

Billing disputes

A client who believes a charge is wrong should write to contact@aquariusinfotech.com with "agency invoice" or "advertising cost" in the subject line, identifying the invoice, the line item and the reason.

On receipt we acknowledge the dispute, provide the underlying reconciliation for the line in question, and set out our position. Where a charge is found to be incorrect, it is corrected or credited. Where it is not, we explain why, with the supporting records.

Raising a dispute in good faith does not by itself suspend the remainder of an engagement, and undisputed amounts remain payable on their original terms.

Platform interruption or suspension

Advertising platforms, app stores and infrastructure providers can suspend, restrict, disapprove or interrupt services under their own policies. Those decisions belong to the platform. Aquarius Infotech cannot override, reverse or guarantee the outcome of them.

Where a platform interruption affects a client account, we inform the client, explain the stated reason as far as it is disclosed to us, and assist with any appeal route the platform provides.

Charges already incurred for work performed or media delivered before an interruption remain payable. Where an interruption prevents further work, the parties agree how the engagement proceeds, and any prepaid amount for work that cannot now be performed is treated as set out in the engagement document.

Termination

Either party may end an engagement in accordance with the notice provisions in the engagement document.

On termination:

• fees for work performed up to the effective date remain payable;
• media cost incurred up to the effective date remains payable, including any amount already settled by us under an approved agency billing arrangement;
• third-party costs already committed remain payable;
• where an agency billing arrangement applied, the account's billing is transitioned in line with the platform's requirements;
• access held by Aquarius Infotech is returned or removed at the client's direction, and the removal is confirmed in writing.

The client's accounts, campaigns, applications, data and other assets remain the client's throughout and after termination.

Contact

Questions about this policy, an invoice or a reconciliation should be sent to contact@aquariusinfotech.com.

Aquarius Infotech
3rd Floor, Office No. 309, Cyber City
VIP Circle, Mota Varachha, Utran
Surat, Gujarat 394105
India
+91 87800 2787 · contact@aquariusinfotech.com

Accountable person: Gopal Savaliya, Founder & Managing Director.

We do not publish a guaranteed response time, because we will not commit to one we have not measured.